CARA Summer Workshop

Rebecca Benard cara at
Wed May 1 12:10:47 PDT 2002

Dear Fundraising Colleagues and Friends:

California Advancement Researchers Association (CARA) will hold its 2002
Summer Workshop, "Straw Into Gold," at Pomona College in Claremont,
California on June 6th and 7th. In an effort to collaborate with
nearby regional research associations and other fundraising colleagues,
CARA would like to extend an invitation to an even wider audience this
year. We hope you will join us and forward this message to others who
might want to attend.

A keynote address by Jon Thorsen, former president of the Association of
Professional Researchers for Advancement (APRA) and a longtime advocate
of research in the fundraising process, will kick off the program. His
current experience as Senior Director of Prospect Development at the
American Red Cross in Washington, D.C., will offer us a glimpse of
fundraising after September 11th.

Another highlight this year is the addition of a "Basic Track" for new
researchers. Because basic training sessions have been so popular at
our regional seminars, we decided to include these sessions in the
Summer Workshop.

Additional program selections include sessions on estimating net worth,
identification of planned giving prospects, effective implementation of
screening results, and the use of data mining to predict donor
populations in an organization's internal database. There will also be
ample opportunity to network and socialize with other fund raising
professionals, share ideas, and become involved in CARA's vision for the

CARA's Summer Workshop will make good use of Pomona's beautiful campus
with a garden lunch at historic Seaver House and an outdoor evening
reception in a park like glen. The Smith Campus Center, where class
sessions will be held, is a handsome state of the art building. Nearby
Claremont Village offers additional attractions with many interesting
shops and restaurants.

Attached is a PDF file of the conference brochure and registration form. You can also find this and other information at CARA's website at
Click on "Events" then "Straw Into Gold" and finally "Summer Workshop
Brochure" for the schedule and a registration form.

Any questions? Please email: cara at <mailto:cara at>
or phone (805) 649-4746.

We look forward to meeting you in Pomona!

Best regards,

Shirley Gottschalk, CARA President
Brooke Conner and Judy Otto, Conference Co-Chairs

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