[APRA-NW] APRA Int'l Virtual Seminar December 8th, 2005: Relationship Mapping: Connections, Associations and Circles of Influence

Harshika Maysuria harshika at u.washington.edu
Wed Nov 30 16:02:58 PST 2005




Association of Professional Researchers for Advancement-Northwest

Dear APRA-NW Members,

The virtual seminar scheduled for December 8th, 2005: Relationship Mapping: Connections, Associations and Circles of Influence will be offered at two locations, one in Seattle, WA and the other in Portland, Oregon.

The WA program is sponsored and hosted by the University of Washington while the Oregon program is an APRA-NW sponsored event, hosted by Reed College in Portland. Please see details below.

NOTE: All APRA-NW members are invited to attend at either location for FREE . To become a member, please contact Kathryn Norris at 206-987-6825 or kathryn.norris at seattlechildrens.org

WA Program Information:

When: December 8th, 2005 from 8:30 a.m. to 11:00 a.m.

8:30 - 9:00 Registration

9:00 - 11:00 Virtual Seminar

Where: Allen Library

University of Washington

Main Campus

Seattle WA

For driving directions and campus map, please click on links below:



This event is free to all APRA-NW members.

OR Program Information:

Please RSVP by December 5th, 2005 to Betsy Cooper - (503) 777-7585 cooperb at reed.edu .

When: December 8th, 2005 from 8.30 - 11.00 a.m

8:30 - 9:00 Registration & coffee

9:00 - 11:00 Virtual Seminar

Where: Reed College

3203 SE Woodstock Blvd

Gray Campus Center CD

Portland, OR

For a map, please click on link below:


Link to campus map:


You can park in any campus lot for free.

This event is free to all APRA-NW members

**APRA International's Virtual Seminar series offers real-time presentations by top research experts, broadcast over both Internet and phone hook-ups to participating groups nationwide.**

Virtual Seminar: Relationship Mapping: Connections, Associations and Circles of Influence

Presented by: Armando Zumaya, Director of External Relations, Bay Area School Reform Collaborative

Colleen Marlow, Manager of Prospect Information, Bay Area School Reform Collaborative

Virtual Seminar summary:

Building relationships with our prospects and donors is key to the cultivation and solicitation of major gifts. Identifying and mapping our prospects' and donors' connections, associations and circles of influence can play a key role in their relationship development and solicitation strategy. This virtual seminar highlights the value of the systematic tracking and mapping of "who knows who" in an effort to uncover the most appropriate entry points to develop relationships with our institutions. Learn methods for mapping relationships and suggested tools to track relationships from the identification stage through the development cycle.

Presenter Biography:

Armando Zumaya has been in fundraising for 20 years in a variety of roles that have given him a unique perspective on development offices, prospecting and role of research. He has spent the bulk of his fundraising career as a Major Gift, Leadership Gifts and Annual Fund Officer on two $1+ billion dollar campaigns at Cornell University and the University of California, Berkeley. He began his career in 1985 as a canvasser for SANE/FREEZE in Los Angeles and Ithaca N.Y. where he led door to door canvassers in the field for 5 years.

He is well known for his work in teaching prospecting, solicitation, cold calling, major gifts techniques and remote constituency fundraising. He has also spent over a year working as a Senior Consultant for Thomson Financial Wealth ID and has taught numerous development offices how to successfully follow up on their electronic screenings. He has successfully led multiple multi-million dollar campaigns in each of his roles since starting as a Reunion Campaign Officer (Annual Gifts) at Cornell University in 1991. Recently he served as the Director of Development at the San Francisco Opera for over 2 years where he directed the refurbishment of their major and planned giving efforts. He is currently the Director of External Relations at the Bay Area School Reform Collaborative, the state's largest and most successful school reform organization. At BASRC, he is starting a new development team in the new area of K-12 major gifts fundraising. He lectures at AFP, APRA, Compass Point and consults part time with a range of clients from small non-profits to major universities He lives in Vallejo, CA and has one daughter.

Colleen Marlow has worked in fundraising for over five years. Previously she served as the prospect researcher for the large shop at San Francisco Opera, where she led proactive prospecting efforts through data mining and prospect review meetings and oversaw selection and implementation of prospect screenings. Currently she is the Manager of Prospect Information for the Bay Area School Reform Collaborative (BASRC) where she manages prospecting and research for a development staff of three. She's an active CARA member, most recently serving on the 2004 Summer Conference Committee. Recent presentations include Relationship Mapping: Connections, Associations and Circles of Influence, APRA 2004 International Conference, and Cold Calling and Prospect Research for Development Professionals, CompassPoint. Colleen studied Music Education in Fairbanks, Alaska and Arts Management in Seattle, Washington.


Hope to see you all there.

Harshika Maysuria
Secretary, APRA-NW
harshika at u.washington.edu
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