[APRA-NW] competitive intelligence presentation by ORSLA

Betsy Cooper cooperb at reed.edu
Tue Sep 2 09:39:02 PDT 2008


Hi to all,
Saw this on another listserv (Oregon chapter of Special Library
Association) and thought it may be of interest to some of you.

Competitive Intelligence Presentation
Here is the sign-up link for this event:
http://www.surveymonkey.com/s.aspx?sm=MMwylV9tj_2bhHssUB6l9AHg_3d_3d

Brunch, Salem, Oregon
Date: Sat., Sept 27, 10am - 1pm
Location: J. James Restaurant http://www.jjamesrestaurant.com (downtown
Salem, across street from Salem Convention Ctr)
Fee: $20 for ORSLA members; $30 for non-members; includes brunch and
Competitive Intelligence presentation

Speaker: Amelia Kassel, www.marketingbase.com, on Competitive Intelligence

Sophisticated competitive intelligence activities are primarily the
purview of information professionals in large corporate settings with
some public, academic and law librarians aware of the field. CI can also
be used in nonprofit settings by development and prospect researchers
who must compete for dollars and major donors. Fundamentally, CI is
important for understanding the marketplace and positioning libraries
and information centers in a competitive world. CI research provides
critical information for clients and users who must understand the
competitive landscape and require market intelligence, whether a
business is large or small.

Amelia Kassel, expert searcher, trainer, consultant and research analyst
will provide an overview of the CI field while covering new roles for
info pros and some key CI techniques and sources.
J. James Restaurant
325 High St. SE
Salem, OR
http://www.jjamesrestaurant.com/

--
Betsy Cooper
Prospect Research Manager
Reed College
Portland, Oregon
(503) 777-7585



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