[APRA-NW] Reminder: APRA-NW hosting virtual seminar, August 28

Jennifer A. MacCormack jmaccorm at u.washington.edu
Wed Aug 26 09:40:40 PDT 2009

Greetings APRA-NW'ers!

A reminder!!!!

APRA-NW will be hosting the upcoming virtual seminar replay, Managing Prospect Pipelines and Forecasting Fundraising Returns, In and Out of Campaigns, on August 28 at venues in Tacoma and Portland. See below for details. Please note that the start time at each venue is slightly different.

Members: Free
Non-members: $10

Interested in becoming a member? Contact our fabulous Membership Chair, Jessica Balsam, at balsamj at u.washington.edu<mailto:balsamj at u.washington.edu> or go online at www.apra-nw.org<http://www.apra-nw.org>.

To see a schedule of all APRA and APRA-NW events, please visit our website www.apra-nw.org<http://www.apra-nw.org>

Jennifer MacCormack
Program Chair, APRA-NW

Managing Prospect Pipelines and Forecasting Fundraising Returns, In and Out of Campaigns (Replay)
Presented by Sylvia Galen and Jon Thorsen

Effective prospect management programs use metrics to drive data-based decision making. One of the key metrics for every fundraising program is the bottom line: How much money will we raise?
This APRA Live! Virtual Seminar will review ways to forecast revenue at various stages of the donor pipeline, both during and between campaigns. Processes and reports that utilize forecast data will also be reviewed. Ways to ensure that the appropriate information is captured, updated and applied will be discussed.
Session Objectives

* Focus on key prospect characteristics and data elements to track and report
* Discuss the best ways to report numbers, as well as the meaning behind the numbers
* Analyze the level of forecast "accuracy" - and learn why too much might not be a good thing
* Review ways to apply forecasting to goal setting and even campaign priority setting
* Assess ways to present aggregated information to fundraisers and other stakeholders in meaningful ways
About the Presenters
Sylvia Galen is the Associate Director of Prospect Development at The Nature Conservancy where she manages a team focused on implementing prospect management tracking as well as improving prospect data. During her time at the Conservancy, Sylvia has trained users on the fundraising database as well as written end-user documentation. Prior to joining the Conservancy, Sylvia worked as a high school history teacher.
Jon Thorsen is Director of Advancement Services at The Nature Conservancy. He joined the development profession in 1987 and has led research and advancement services operations for such organizations as Princeton University and the American Red Cross. Jon has given presentations on many facets of the development profession at conferences of ADRP, AFP, APRA, CASE and other organizations. He is a frequent contributor to industry journals and his column Up to Speed is published monthly at workingphilanthropy.com<http://workingphilanthropy.com>. A former president of APRA, he received the association's Distinguished Service Award in 1999.
Venue Details for Tacoma
Friday, August 28
10:00 - 11 AM
Puget Sound University
1500 N. Warner
Tacoma, WA 98416
Murray Board Room, Wheelock Student Center
Campus map: http://www.ups.edu/campusmap.xml

Please RSVP Jennfer MacCormack jmaccorm at u.washington.edu<mailto:jmaccorm at u.washington.edu>

Directions: >From I-5, take exit 133, Interstate 705 north, City Center exit. Exit at Schuster Parkway. Continue for approximately one mile, and stay to the left. Exit to the left (Schuster Parkway), and follow Schuster along the water. Stay to the right and proceed approximately 1.5 miles. Exit right
onto North 30th. Continue through the traffic signal in Old Town and up the hill. At the top of the hill, turn left at North Alder. Continue
approximately one mile to North 15th. Turn right and proceed into campus.

You may park in the lot just south of Wheelock Student Center.

Venue Details for Portland

Friday, August 28

9-10:00 (breakfast treats and coffee will be served)
Oregon State University Portland Office
Board room
707 SW Washington, Suite 500 (5th floor)
Portland OR 97205

When you enter the offices , you will meet the front desk person who will direct you to the board room.

Please RSVP Jennfer MacCormack jmaccorm at u.washington.edu<mailto:jmaccorm at u.washington.edu>

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