[APRA-NW] Successful Strategies for Fundraising, March 6!

Jennifer A. MacCormack jmaccorm at u.washington.edu
Wed Feb 18 15:54:41 PST 2009

Greetings APRA-NW'ers!

APRA-NW will be hosting the upcoming live virtual seminar, Successful Strategies for Fundraising in a Down Economy, on March 6 at University of Washington and Reed College. See below for details on this seminar and host venues!

Members: Free
Non-members: $10

Interested in becoming a member? Contact our fabulous Vice President, Sheila Thayer, at sthayer at u.washington.edu<mailto:sthayer at u.washington.edu> or go online at www.apra-nw.org<http://www.apra-nw.org>.

To see a schedule of all APRA and APRA-NW events, please visit our website www.apra-nw.org<http://www.apra-nw.org>. Stay tuned for information on this summer's APRA-NW conference in Portland!

Jennifer MacCormack
Program Chair, APRA-NW

Successful Strategies for Fundraising in a Down Economy
Presented by Lawrence Henze, Target Analytics
We are currently in the throes of a national recession. The effects of these and other issues on nonprofits are numerous and frequently change the ways which money is raised as well as donor and prospect responses. This session speaks directly to positive steps you may make to fortify fundraising efforts and increase efficiency in the following areas: donor relations, annual giving, major giving, planned giving and special events - all from the prospective of a researcher.
Session Objectives

* How to assess your outreach efforts in an effort to consolidate communications without losing sight of your mission and goals
* How to solicit less frequently and maintain response rates and gift levels
* Major giving research in a recession
* How to make your planned giving efforts grow in a down economy
* How to position your organization to grow quickly when the economy rebounds

Speaker Biography

Lawrence Henze, managing director of Target Analytics, is a veteran speaker at nonprofit conferences and seminars on a variety of topics including fundraising, market research and the application of predictive modeling services to the nonprofit marketplace. The founder of Core Data Services, which Blackbaud acquired in 2001, Henze has also served as vice president of predictive modeling services at USA Group Noel Levitz and president of The Philanthropic Division of Econometrics Inc. From his tenure with Econometrics through his current work, Henze has worked with more than 600 clients and has accumulated a wealth of knowledge on the financial, demographic and attitudinal characteristics of philanthropic donors. He holds a BA in Political Science from Carroll College in Waukesha, Wisconsin; an MA in public policy and administration; and a law degree from the University of Wisconsin at Madison.

Venue Details
Friday, March 6
8:30 am (sign in and grab some coffee!) - 10:30 am
Reed College
Eliot Hall
Room 103
For directions to Reed College and a campus map, click this link http://web.reed.edu/facilities_and_grounds/reedcampusmap.html?detectflash=false
Parking is FREE
Please RSVP by March 4
Contact Betsy Cooper at cooperb at reed.edu<mailto:cooperb at reed.edu>

Friday, March 6
8:30 am (sign inand grab some coffee!) - 10:30am
University of Washington
UW Tower (formerly Safeco Tower)
Ravenna Training Room, Floor 22
4333 Brooklyn Ave NE
Note: You will need to check in at security desk when you enter.
For directions, click this link http://www.cpo.washington.edu/PTSProjects/202298/Driving_Directions_to_Tower.txt
Parking lots and garages are abundant around the building as well as street parking (2 hour limit)
Please RSVP by March 4
Contact Jennifer MacCormack at jmaccorm at u.washington.edu<mailto:jmaccorm at u.washington.edu>

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